Safe sex is a message that each new generation needs to hear, which is why H&M is launching its fifth Fashion Against AIDS (FAA) collection, to raise funds and create awareness about HIV/AIDS among the young. Available in around 300 H&M Divided departments from 26th April 2012, as well as online, this year’s collection brings together ethnic influences from different continents.
Special prints were commissioned from international artists and illustrators for this collection to create pieces bursting with colour, pattern and authenticity, and 25% of all sales will go directly to a variety of international youth HIV/AIDS awareness projects. So far, H&M has raised around 45 million SEK from previous FAA projects.
Whether it be colourful African trims on blouses and bustiers, graphic black and white Maori prints on leggings and crop-tops, or the folkloric Inuit designs from Greenland on draped T-shirts, this year’s FAA collection puts global tribes in a 21st century context. As well as macrame, fringed and dip-dyed pieces for girls and printed T-shirts and cropped harem trousers for guys, the collection also includes fashion accessories such as hats, footwearand jewellery, as well as special pieces such as iPhone cases, festival ponchos, hammocks and plasters.