While you were sleeping, H&M announced that its next collaboration is not with a designer or fashion house but with fashion editor and street style superstar Anna Dello Russo. She of the hot-off-the-runway frocks accessorized with lashings of jewelry and bangles, over the top hats, It bags, and shoes that could pass for works of art. The Anna Dello Russo for H&M collection will be all about accessories, from jewelry to bags to shoes to sunglasses and a trolley to hold them all. There won’t be any clothes, which will be a bit of a disappointment to Dello Russo fans, who might have wished that the style icon would copy designer pieces from her wardrobe to become part of the collection, as in the case of other style icons who partnered with other high street labels.
Anna Dello Russo for H&M. Photo: H&M
“I am excited by this collaboration: this is the first time H&M involves a Fashion Director in a special project. This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it. I wanted to create precious accessories that are impossible to find. As a stylist I know accessorization is essential: it is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day,” said Dello Russo in a statement from H&M.
Anna Dello Russo for H&M collection. Photo: H&M
The collection will be available in H&M stores worldwide on October 4. Until that day arrives, you can watch Dello Russo give a tour of her apartment with its leopard print walls and cupboards full of fashion items talk about the collaboration in the video below.